Salesforce Ventures and the Salesforce Incubator are thrilled to partner with portfolio company AirPR to discuss the future of PR and the new ways you can have an impactful, measurable PR strategy.Â
PR isn't what it used to be: writing press releases, sending out news over the wire, and crossing your fingers that TechCrunch or The New York Times will cover your story. Today, with advances in technology and the democratization of publishing, PR is largely about crafting a story and owning the narrative as it's pushed out across multiple channels. Backed by analytics, data and measurement tools, PR activity then becomes a key business driver and a signal for brands to understand impact.
Do we still need journalists? Absolutely! Do we still want coverage in the Wall Street Journal? Uh-huh. But these things are only one part of the PR puzzle.
Join us to hear from those who are pushing the envelope of forward-thinking PR, and learn how to leverage the world's second oldest profession to rise above the noise and become a thought leader.
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Chief Strategy Officer
AirPR
[Moderator]
Rebekah Iliff is the Chief Strategy Officer for AirPR, a PR technology company that enables data-driven brands and organizations to measure the impact of their PR efforts. She is currently a columnist for Inc., Forbes, Huffington Post, Entrepreneur, and THINK Magazine; and she frequently moderates panels and speaks about the future of the PR and Marketing industries, VR, big data, and "Women in Tech." Rebekah is a Dell SMB Influencer, Onalytica’s Top 100 Global PR Influencers, and was recently named to the Advisory Board of Women in PR USA. She holds a B.A. in Philosophy from Loyola University Chicago, and an M.A. in Organizational Management and Applied Community Psychology from Antioch University at Los Angeles (AULA).
Analytics Advocate
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Adam Singer is a trusted voice on behalf of Google, and manages GA’s scaled communications strategy to educate millions of users on both the product features and how to be better analysts. He enables the success of Google’s technology and agency partners, delivers in-person industry presentations, and provides 1-1 consulting to CMO and VP-level executives at Fortune 1000 companies on digital strategy. Additionally, Singer is the Executive Editor of digital marketing and PR focused blog, The Future Buzz; a Digital Marketing industry columnist for ClickZ; and an international tech industry speaker.
Senior Analyst
Enterprise Strategy Group
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Nik Rouda covers big data, analytics, machine learning, and
artificial intelligence. With 20+ years of experience in IT around the world, he understands the challenges of both vendors and buyers, and how to find the true value of innovative technologies. Using the knowledge of strategic leadership that he gathered
previously helping to accelerate growth for fast-paced startups and Fortune 100 enterprises, Nik’s goal is to strengthen messaging, define market strategy, and ultimately, maximize his client’s gain.
Owner
K21 Communications.
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Kathleen Flaherty is a seasoned marketing and public relations professional with broad experience in entertainment, technology, consumer products, fashion and nonprofit. She has proven success in launching tech startups, managing large-scale cross channel communications for leading brands, and entertainment publicity and marketing. K21 client roster includes Ashton Kutcher, ThriveMarket.com, NextVR, MAGIC Fashion Week, Sharon Stone’s Planet Hope, Counting Crows, DarbySmart.com, Samsung, Hanes, Demi Moore & Ashton Kutcher’s THORN Foundation, Sony Mayhem Radio, House of Blues, Showtime.
The Salesforce Incubator is a five-month program to help select startups and consulting firms deliver innovative solutions to their customers using Salesforce technologies and tools. The program includes a physical workspace within the Salesforce San Francisco campus to facilitate innovation and collaboration.Â